Logo: Fairman Consulting

Services

Branding

  • Brand program development
  • Brand audits
  • Name development
  • Positioning and tagline creation
  • Corporate identity programs
  • Corporate and campaign messaging strategies

Marketing

  • Strategic planning
  • Business planning support
  • Marketing plans
  • Marketing audits
  • Competitive benchmarking and analysis
  • Focus groups and customer surveys
  • Product development and rollout
  • Business development
  • Sales support programs and materials

Communications

  • Marketing communications plans
  • Website strategy and development project management
  • Website usability studies
  • Online marketing strategies
  • Creative direction
  • Internal communications programs
  • Advertising media strategy and planning
  • Copywriting
  • Public relations writing and editorial copy/content
  • Media relations
  • Collateral material development
  • Direct mail and email campaigns