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About Us : Larry Fairman

Larry Fairman  |  Christine Ottenstroer Fairman  |  Gentian & Gunnar Fairman

Photo: Larry FairmanAs a nationally recognized marketing and brand strategist with more than 18 years of experience, Larry has helped hundreds of organizations and businesses develop powerful strategic plans, brand identities, positioning strategies, marketing plans, website architecture and creative outreach programs.

Larry has served clients in a number of industry segments. Larry has helped grow national, regional and local organizations like Clean Shower, AccuStaff Incorporated (now MPS Group), NELnet, Homestead Village, Regency Centers, USG, Florida Prepaid College Board, WorkSource, Lee’s Ice Cream, Jacksonville University and the Florida Coastal School of Law, as well as many others.

Larry is a recipient of the Outstanding Communications Alumnus from Jacksonville University, where he earned his BA, and the Bronze Leadership Award from Junior Achievement. He is a member of the Leadership Jacksonville Class of 1994 and currently serves in leadership roles with Baptist Health Foundation, Junior Achievement, the Cystic Fibrosis Foundation, and the Jacksonville Regional Chamber of Commerce. Larry was also a primary catalyst in the development of JaxWIZ, a series of free public Wireless Internet Zones in Jacksonville’s urban core.

Larry founded his first marketing communications company in the 1980s and has been leading and managing firms ever since. Fairman Consulting’s operational model allows clients to benefit from Larry’s thought leadership on critical business and marketing issues and to organize effective teams with subject matter experts and top-flight creative and technical resources as needed. This approach ensures that consulting projects are delivered with on-target analysis, breakthrough creative messaging and actionable strategic recommendations.